Retail

Effective wayfinding in retail environment can provide additional touch points between customer and brands, which will distribute the customer footfall more evenly across the retail development. 

Retail wayfinding and placemaking starts with the development of a strategy for managing the customer’s experience in the store around the methodologies on psychology of shopping and customer experience design. Shopping is a cognitive science and that buyer outcomes can be improved by strategically designing the physical environment through the planning of stores, placement of displays and use of signs.